I often find myself giving a talk at an industry conference or just chatting informally with friends and colleagues about why it is so critical for businesses to find ways to embrace and embed Open Innovation within their core strategy. I usually explain this with a number of really powerful examples and case studies. A case study that I find extremely effective is the one of Kraft Foods as explained by Steven Goers in the book "A Guide to Open Innovation and Crowdsourcing".
Kraft Foods is a global snack powerhouse with an unrivalled portfolio of brands. With...Continue Reading