The Case for Open Innovation

Posted by Carlo Soresina on

I often find myself giving a talk at an industry conference or just chatting informally with friends and colleagues about why it is so critical for businesses to find ways to embrace and embed Open Innovation within their core strategy. I usually explain this with a number of really powerful examples and case studies. A case study that I find extremely effective is the one of Kraft Foods as explained by Steven Goers in the book "A Guide to Open Innovation and Crowdsourcing".

Kraft Foods is a global snack powerhouse with an unrivalled portfolio of brands. With...

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  • By Carlo Soresina on in Open Innovation

Tapping into The Innovation Grid

Posted by Carlo Soresina on

When we think of the perfect innovation ecosystem we think of the Silicon Valley. With its unique mix of creative entrepreneurial talent, unlimited capital availability, top notch academic institutions and widespread support services, the Silicon Valley has been able to churn out, decade after decade, the world's most innovative and disruptive companies.

There have been endless studies of what makes the Silicon Valley so unique and numerous attempts at replicating it around the world. To date, none have really succeeded in their intent.

While re-creating an...

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  • By Carlo Soresina on in Hot Topics

The Power of Open Innovation

Posted by Carlo Soresina on

GC Illumination is an Italian company specialised in the design, production and distribution of fixtures for exterior lighting. GC supplies utilities, municipalities and installation companies in Italy and internationally. The company has been operating from its Milan headquarters since the early 60s.

The extremely tough economic environment in Italy as well as the growing competition from Chinese manufacturers are putting a lot of pressure on the company to stay ahead of the curve, maintain its market leadership and keep expanding its business in Italy and...

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  • By Carlo Soresina on in Case Studies