The Power of Open Innovation

Posted by Carlo Soresina on

GC Illumination is an Italian company specialised in the design, production and distribution of fixtures for exterior lighting. GC supplies utilities, municipalities and installation companies in Italy and internationally. The company has been operating from its Milan headquarters since the early 60s.

The extremely tough economic environment in Italy as well as the growing competition from Chinese manufacturers are putting a lot of pressure on the company to stay ahead of the curve, maintain its market leadership and keep expanding its business in Italy and...

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  • By Carlo Soresina on in Case Studies